C2PA (proof of provenance)

Currently Media Campus NL has initiated a coalition of parties that will participate in the C2PA call. C2PA stands for proof of provenance and authenticity of content. The European Trust Alliance, RTL Netherlands and ANP express their profound interest in the project proposal concerning the scaling up of C2PA within the Dutch media landscape. Recent developments in generative AI and deepfakes highlight the urgency of a robust approach to safeguard the provenance and authenticity of media.