The European Trust Alliance (THETA) is a European initiative that brings together pioneering organisations working on the future of trust. From controlling dis- and misinformation, to re-establishing trust in information, from data governance to ethical AI, from secure digital infrastructures to inclusive policy—THETA connects research, ideas, people and institutions to ensure that trust becomes a shared European asset.

What does THETA do?

THETA is an open and independent alliance that:

  • Develops knowledge about trust in media and information sources.
  • Initiates innovative solutions to empower citizens and organizations to regain control over data and information and restore polarisation.
  • Builds connections between knowledge institutions, (media) companies, governments, and other stakeholders.

THETA is demand-driven, sometimes acts as a knowledge broker, but also takes the lead in projects. Transparency and reciprocity are core values within the alliance.

Articles and publications

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The alliance

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Our alliance partners