Building Trust together
The European Trust Alliance (THETA) is a European initiative that brings together pioneering organisations working on the future of trust. From controlling dis- and misinformation, to re-establishing trust in institutions, from data governance to ethical AI, from secure digital infrastructures to inclusive policy—THETA connects research, ideas, people and institutions to transform trust from a European concern to a shared European asset.
What does THETA do?
THETA is an open and independent alliance that:
Develops knowledge about trust in media and information sources.
Initiates innovative solutions to empower citizens and organizations to regain control over data and information and restore polarisation.
Builds connections between knowledge institutions, (media) companies, governments, and other stakeholders.
THETA has three approaches:
- Partner projects: projects in which one or more of our partners participate: f.e. C2PA
Research initiatives initiated by THETA, based on market questions that still need development and research. Including dissemination of existing research. f.e. news media approachability as a condition for trust.
Network projects: f.e. development of a European Trust database, research funding overviews or or international summits.
Articles and publications
The alliance
THETA was founded by a consortium of 5 partners, but has many more supporters that are involved in the projects THETA runs. Partners include HCSS, Bellingcat and University of Amsterdam.